Marketing Fundamentals

Description

In any event, everyone in a firm needs to be aware of its marketplace operations because they are all directly responsible for finding, connecting with, and satisfying customers. This module provides a thorough introduction to the role marketing plays within organisations, including fundamental marketing principles, practices, and strategies. The module Is designed to provide learners(students)with essential knowledge of the marketing theory and how the internal and external market environments impact the strategy formulation and execution of a significant proportion of economic activity in developed and less developed economies around the world. Learners (students) are given the opportunity to be familiar with the marketing funnel, its stages, and delivery. They will be able to put essential marketing principles into practice in a real-world situation.